Perhaps Clerkenwell rd is not the most obvious place for an hotel, but this is a stylish, well-run boutique, that is a perfect oasis. Great service and lovely touches: like pink fluffy hot water bottles. Marvelous views from the penthouse suite too!
Still my first response when asked "Do you know a good hotel in London, not too pricey?"
I've stayed here in 2008 and in 2011 and the 2011 version of the Zetter is even better! The restaurant has gotten an upgrade and the operation as a whole is running smoother.
Read more about it and see what it looks like here: